But have you heard of ASO – App Store Optimization? You may have heard of SEO – Search Engine Optimization. Let’s go over some basic app developer language. Your mobile app marketing strategy will vary slightly when you’re dealing with the Apple App Store vs. The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work. So, to learn the best ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place. Once you get downloads you’ll be able to make some real money.Īll it takes is a little effort and the right know-how to bring your app to the attention of the masses. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen. If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. There’s only one problem (and it’s a big one): The niche you found is unexplored and competition-free. You love your design, your app icon, and it works flawlessly on every device you tested it on. How to Increase App Downloads – 10 Powerful Strategies for Mobile Apps